In the past year Capital One launched the largest social presence they’ve ever had. Hundreds of pieces of content across lines of business and platforms. Unprecedented consumer engagement, smashed benchmarks, and the most integrated campaigns the brand has ever seen.
I can’t show you everything, but here’s a shortlist of my favorites:
Capital One pioneered Facebook’s first branded AR unit for March Madness.
A social post for the Savor card that made it to the highest placement in Time Square. On New Years Eve.
Senior CW&AD: Kelly Foreman and Caitlin Fitzgibbons
CW&AD: Kelsey Boylan & Preethi Balakrishnan
We asked NPH and his husband David Burtka to guess each other's favorite things to eat and do...and it was pretty funny.
As part of our integration with Capital One's March Madness broadcast advertising, I designed a t-shirt version of Charles Barkley's infamous Chuxedo. We then partnered with FOOJI and Twitter to give away thousands of the tshirts, in a one-of-a-kind Tweet-To-Unlock ad placement.
Twitter users were prompted to tweet #Chuxedo to unlock a video and a chance to get a Chuxedo delivered to them in less than two hours. Reactions were hilarious, heartwarming, and all around positive. Check them out for yourself.
I designed Capital One's custom March Madness Twitter emoji. Every time a user used our hashtag, #FanGoals, the emoji autopopulated their tweet. Even when that user was Samuel L. Jackson.