Miller Lite asked us to develop a summer social campaign across Facebook, Instagram, Snapchat and OOH. We launched with Miller Coors’ best performing Snapchat Lens to date.
37.7 M impressions
8.3% share rate
14.5 seconds average playtime
We also developed a series of GIFs to use across all platforms.
And we made an animated OLV to launch Miller Lite’s limited edition summer pint.
GCD: Myra Nussbaum
CW&AD: Kelsey Boylan & Preethi Balakrishnan