The Strand prides itself on selling books with two stories: the one inside them and the one of their previous owners. This student campaign brings those second stories to life.
New branding and a bookmark that visitors can write the history of the books they are selling to the Strand on. The bookmarks will then be placed inside the relevant book, left to be found later by a curious buyer.
Visitors can buy a mystery book that is only marked by its second story written on its packaging.
Candles that smell of old books will send avid book-lovers back down memory lane.